Cotton Jersey
Knitted loops that stretch, absorb sweat, and breathe.
GSM140–220
summermonsoon
VIBE
Feel the fabric
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The garment
Looks like one smooth surface.
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The fabric
Actually thousands of tiny loops, knitted row on row.
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The loop
Each one stretches and springs back. That's why a tee moves with you.
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The yarn
Short fibres twisted together. Tighter twist, smoother feel.
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The fibre
Cotton: soft, breathable, thirsty for sweat. Where comfort begins.
THE SWATCH WALL
Six fabrics.Keep scrolling.
Linen
Thick-and-thin threads, open weave. Air goes straight through.
GSM120–200
summer
Polyester
Doesn't drink water. Dries fast, breathes less.
GSM100–180
monsoon
Denim
Diagonal twill. Tough, structured, slow to dry.
GSM300–450
winter
Fleece
Brushed fibres stand up and trap warm air.
GSM280–400
winter
Corduroy
Raised cords of cut pile. Soft, warm, hard-wearing.
GSM250–400
winter
DRESS FOR THE WEATHER
Cotton Jersey✓
Linen✓
Polyester✓
Denim✓
Fleece✓
Corduroy✓
Pick a season.
Dry heat. Light, open, absorbent.
Cotton Jersey✓Linen✓Polyester✓Denim✓Fleece✓Corduroy✓WHAT IS GSM?Drag it.
Drag it.
Feel the weight.
Grams per square metre. More grams, more fibre packed in — less light gets through.
180GSM
Everyday teeSHEERTEESWEATSHIRTHOODIE
MADE IN INDIAMade by hand.
WeaveA Banarasi saree, thread by thread on a handloom. PrintSanganeri hand block printing, Jaipur. EmbellishZari borders and beadwork.
Made by hand.
In India.
The fabric story doesn't end at the fibre. It ends in the hands that weave, print and finish it.
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